[Credit to Studio OBI team]
Repositioning
Brand identity design
Art direction
Wayfinding and signage design
Editorial
A re-brand and reposition of a true Manchester icon, the City Tower project was about revitalising its identity and reconnecting with the occupiers within. The goal was to challenge common misconceptions about workplaces and the individuals within them, pushing beyond the conventional idea of what an office should look and feel like. We wanted it to feel like a fashion brand—one that celebrated its heritage while re-engaging with the community within it.
Repositioning
Brand identity design
Art direction
Wayfinding and signage design
Editorial
A re-brand and reposition of a true Manchester icon, the City Tower project was about revitalising its identity and reconnecting with the occupiers within. The goal was to challenge common misconceptions about workplaces and the individuals within them, pushing beyond the conventional idea of what an office should look and feel like. We wanted it to feel like a fashion brand—one that celebrated its heritage while re-engaging with the community within it.
